Create a Masterpiece that Attracts Anyone’s Attention
Flyers are everywhere – from a memo at a meeting disguising itself as a flyer to the full-page ad in the Sunday newspaper announcing a spectacular sale. All too often, however, the Flyers are useless, whether it is because they are crammed with information that no one has time to sift through, or because, in some way, the flyer did not grab the attention of the people it was trying to reach.
Stick To The Basics
Think of a flyer as a snapshot – one moment to capture everything vital about an event or object.
Just like the saying, “You don’t get a second chance to make a first impression.”
The flyer is the first impression that will be seen about whatever it is advertising. Therefore, there is really only one chance to get the word out – after that, it is often too late.
Among the things that a flyer is not is a novel. There is approximately 8 ½ by 11 inches on one piece of paper – hardly enough time to write a novel. Instead, use that space to make a grand entrance, and strike up the curiosity of others.
Try the following when preparing a flyer:
- Stick to basic colors and formatting – the message of the event is far too important to dress it up with flashing lights and colors. Don’t forget – some people are color-blind, and others may have a seizure disorder set off by certain color combinations. Try colored paper instead.
- Keep the message short and sweet – If what is being advertised cannot be announced in five words or less, consider another method of advertisement. Flyers are not designed to spell everything out, but to give a “snapshot” of events or ideas.
- Ignite curiosity – If an advertisement is for a garage sale, for instance, it is not necessary to list the inventory. A selling point of flyers is that they are there to ignite the curiosity, not spell out everything word-for-word.
- Pictures and photos – A small jpeg or gif clip art or photo in the flyer are fine, as long as it pertains to the purpose of the flyer, but large pictures take away from the meaning and message.
- Present correct information – Make sure all information on the flyer is correct and to the point. Nothing is worse than advertising incorrect dates, times, places, or anything else on a flyer.
- Contact information – If it is necessary to put contact information on the flyer, such as for an event, then do so. However, the reverse can be true – putting information on a flyer about a garage sale, for example, will only lead to 100+ phone calls for certain items.
- Use common sense – Practice common sense when designing and using a flyer. Remember, it’s a snapshot, not a novel. Flashing bells and whistles are not necessary, but a strong, clear message of what is being advertised is.
Flyers Can Be Unbeatable Advertising
Used carefully, and with common sense, a flyer is an unbeatable advertising tool, for anything from a Saturday garage sale to a birthday party. However, sticking to the basics and using a healthy dose of common sense are both paramount in making sure that a flyer reaches the people it was intended to reach in the first place.